3 Parts of a Short Form Video that Work!
A video can help your audience learn more about a particular topic in an entertaining and informative way. It can also help capture the attention of viewers, who may not have as much time to read a lengthy piece of content. Additionally, videos can help build relationships and give a human element to a brand or message. Video is also an excellent medium for storytelling, which can help create an emotional connection with viewers.
Here is a 3 step system to create a really good video
Focus on the Benefits: The first 10–15 seconds of your video should focus on how your product or service will benefit your viewers. Explain what your product or service can do for them and why they should care.
1. Craft a Powerful Hook: A powerful hook is the key to getting your viewer’s attention. Keep your hook creative, lighthearted, and engaging. Use humor, visuals or strong phrases to draw viewers in and make them want to watch more.
2. Highlight Your Value: Spend the middle portion of your video highlighting the value of your product or service. Demonstrate how your product or service is different and why it’s worth their time and money.
3. Make a Strong Call-to-Action: Finish off your video with a powerful call-to-action. Make it simple and straightforward so viewers know exactly what to do next.
Test & Refine: Test different versions of your video and see which one performs best. Analyze the results and refine your video if necessary for maximum impact.
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